Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Direct Mail is Facing New Challenges - Ink World Magazine

What are you searching for?

Sign in
Features

Direct Mail is Facing New Challenges

At a time when advertising expenditures in Europe have been slipping with little sign yet of an upturn, the direct marketing sector is doing relatively well.

By: Sean Milmo

European Editor

    At a time when advertising expenditures in Europe have been slipping with little sign yet of an upturn, the direct marketing sector is doing relatively well. For printers and their ink suppliers, the direct mail segment is, as a result, an area which, if not showing growth, has at least been stable. Since the mid-1990s, spending on direct marketing in Western Europe has been growing at an average annual rate of approximately 12 percent, which has helped ensure a cont...

Become an Industry Insider and get FREE 24/7 access to this story and all of Ink World magazine.

Already a subscriber? Sign in

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Add Ink World magazine as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters